You Look Ridiculous..No I Mean Fabulous.

This video post is awesome!!! Working in Advertising, specifically in Cosmeceuticals, I’ve become completely desensitized to the sheer audacity and pride we take when selling the stuff. This video reminds me how completely and utterly unrealistic something like a before and after photo can really be.

Some funny shite. The dog’s bollocks!

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Web Design Special Report: Sign Up Forms Must Die

A List Apart: Articles: Sign Up Forms Must Die: “”
(Via .)

In the Interactive Agency game we deal with sign-up forms everyday. At my agency in particular we wrestle with longwinded registrations and surveys (we deal significantly with customer profiling and segmentation). The notion of ‘gradual engagement’ detailed in the article is not new either, but [...]

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The Path to Design Perfection

A recent article titled “Design is in the Details” on the popular web design site, A List Apart, talks in-depth about the design process. Specifically it covers what it takes to get a design from “good to great”. I think there are some critical points covered in this article that any solid designer should take [...]

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Google Maps Goes Social

Google Maps Goes Social: “”

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The Illustration category on Voodoochilli.net - Your Free Online Portfolio

The Illustration category on Voodoochilli.net - Your Free Online Portfolio: “”
(Via .)

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iGet Mobile brings your Mac to your iPhone

iGet Mobile is a terriic little app that essentially allows WAN sharing between your Mac and your iPhone. You can access all files, imges, movies, etc. from you Ma v via a web interface. From there you can browse and view your files. If a file is not in an iPhone viewable format iGet allows [...]

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Forrester: Windows Vista is as Appealing as “New Coke”

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So the question that keeps getting asked across the blogosphere is why oh why is Microsoft spending nearly 500 million bucks to clean up Vista’s image in a multichannel ad campaign. After a year and a half Windows adoption rates are mind numbingly low! The fact is that no ad campaign can overcome a bad product. It’s actually becoming painful to watch, even for me. Even worse, a recent article details a finding by HP indicating that Microsloth is counting sales of XP based machines as Vista sales. That’s an astounding manipulation but not unexpected from the likes of Redmond.
Vista Sucks

In another article featured in Computerworld today Forrester research found that Windows Vista has seen incredibly poor adoption rates in it’s core business verticals. Only 8.8% of Enterprise based PC’s were running Vista. Those PC’s, for the most part, were upgraded from even older versions of Windoze, such as Windows 2000 or ‘98.

“Vista is ‘new Coke,’” Thomas Mendel of Forrester wrote, comparing Microsoft’s flagship operating system to the ill-fated soft drink. Enterprises still on the fence about Vista would be wise, he said, to “consider following the lead of Microsoft’s important partner Intel and re-evaluating the case of Vista.”

Mendel’s comments undercut the momentum for Vista claimed by Microsoft, which says it has sold 180 million licenses for its 18-month-old operating system to PC makers and end users.

They really should focus their efforts on building a better product instead of spending a bundle goldplating a turd.

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dmihalovic @ August 1, 2008

Rosetta Acquires Interactive firm Brulant, Creating THE Next Gen Interactive Agency

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Good happy morning. Today Rosetta finally announced their acquisition of Brulant, an Ohio based Interactive firm. This is a significant announcement:

“Significantly expanding its industry presence, interactive agency Rosetta Marketing today is expected to announce the acquisition of companion agency Brulant.

“We are creating one of the nation’s biggest interactive agencies which will allow us to grow current relationships and build new ones quite dramatically,” said Chris Kuenne, Rosetta’s founder, chairman and CEO. “The interactive marketing landscape is rapidly shifting from mass to personalized targeting and from fuzzy equity measures to precisely measured, managed and optimized customer relationship economics.”

Founded in 1998, Rosetta’s client list includes Johnson & Johnson, Bristol Myers Squibb, Allergan, Shire, HSBC and Microsoft. The firm’s 2007 revenue totaled $50 million.

The company’s combined revenues are expected to total $130 million this year, according to Kuenne.

In addition, Brulant adds 370 employees to Rosetta’s existing stable of some 230 employees.

“We were determined to be one of the top interactive agencies in the U.S.,” said Len Pagon, Brulant’s founder and CEO. “Combining our technology-infused solutions with Rosetta’s personality-based segmentation and personalized marketing expertise ensures that will happen.”

Clients of the Cleveland-based Brulant include Borders, Coach, Nationwide, Citizens Bank, National City Bank, Marriott and Scholastic, among others.

Rosetta and Brulant are expected to consolidate under the Rosetta brand after a short transition period. Pagon will remain vice chairman of growth initiatives for Rosetta.

The acquisition will add offices in Cleveland, Chicago, and Boston to Rosetta’s current locations in Princeton, N.J., New York and Denver”

As a member of the Rosetta team I personally am happy that the increased technical capabilities are being added to our core marketing bench strength. As the two firms grow more closely together we should see some significant industry impact.

I will follow up with a little more color on the acquisition in a follow-up post!

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dmihalovic @ July 24, 2008

Updates Coming Soon

Daily News Comments (0)

We’ve been off an on for a couple of months. We’ll be kicking into high gear again shortly.

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dmihalovic @ July 23, 2008

Wphone for iPhone: Great Mobile Blogging

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I highly recommend the wPhone Wordpress plugin. Makes mobile blogging a snap!

dmihalovic @ July 5, 2008