Forrester: Windows Vista is as Appealing as “New Coke”

So the question that keeps getting asked across the blogosphere is why oh why is Microsoft spending nearly 500 million bucks to clean up Vista’s image in a multichannel ad campaign. After a year and a half Windows adoption rates are mind numbingly low! The fact is that no ad campaign can overcome a bad [...]

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Rosetta Acquires Interactive firm Brulant, Creating THE Next Gen Interactive Agency

Good happy morning. Today Rosetta finally announced their acquisition of Brulant, an Ohio based Interactive firm. This is a significant announcement:
“Significantly expanding its industry presence, interactive agency Rosetta Marketing today is expected to announce the acquisition of companion agency Brulant.
“We are creating one of the nation’s biggest interactive agencies which will allow us to [...]

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Updates Coming Soon

We’ve been off an on for a couple of months. We’ll be kicking into high gear again shortly.
Blogged with the Flock Browser

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Wphone for iPhone: Great Mobile Blogging

I highly recommend the wPhone Wordpress plugin. Makes mobile blogging a snap!

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You Look Ridiculous..No I Mean Fabulous.

This video post is awesome!!! Working in Advertising, specifically in Cosmeceuticals, I’ve become completely desensitized to the sheer audacity and pride we take when selling the stuff. This video reminds me how completely and utterly unrealistic something like a before and after photo can really be.

Some funny shite. The dog’s bollocks!

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Web Design Special Report: Sign Up Forms Must Die

A List Apart: Articles: Sign Up Forms Must Die: “”
(Via .)

In the Interactive Agency game we deal with sign-up forms everyday. At my agency in particular we wrestle with longwinded registrations and surveys (we deal significantly with customer profiling and segmentation). The notion of ‘gradual engagement’ detailed in the article is not new either, but [...]

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Jersey Strong? Workout World Feeling Weak of Late

Dave's Life News Comments (0)

WorkoutWorld (WOW) is a NJ fitness chain that I frequent. Their latest campaign touts the phrase “Jersey Strong”. Lately that statement is a bit inauthentic. As a matter of fact it’s weak. In three of the facilities I visit weekly there is a high percentage of equipment that is consistenly broken- and remains so for a period of weeks. In Middletown alone I counted 5 pieces of equipment that was unusable. Not good on a busy Saturday morning.

C’mon WOW, get with it. Live up to your marketing and provide a “strong” customer experience that makes me want to tell my friends to join. Instead I’m blogging and tweeting about a poor experience. And we all know the power of bad press.

dmihalovic @ August 1, 2009

Rosetta Augmented Reality Test

Daily News Comments (0)

At the Rosetta virtualizing some ideas for augmented reality. This will be the perfect solution for our work on Natrelle breast implants. The wheels are turning as augmented reality comes a step closer to emerging from beta stage – at least in my mind.

dmihalovic @ July 29, 2009

Semantic Web Unleashed with RDFa and Google

CSS, Daily News, Design Comments (0)

Description of HTML based web page content has always been described in a human readable format. While certainly simple and powerful to use, the context we place on content is based on human semantics. It’s been up to search engines such as Google or Yahoo to discern context in order to make it searchable. Now, with the power of RDFa (Resource Description Framework in attributes) and Microformats search engines have access to machine readable metadata that adds greater context and, as a result, enhances the display of your web pages.

This is an important advancement and will change the game in terms of applying detailed meaning and context to your content. Search engines will be able to serve better contextual ads in relation to your result. The types of data you can serve in a search post will change as shown in the examples below.

Google’s RDFa

Yahoo’s RDFa

Interested and want to read more check out this primer on A List Apart http://www.alistapart.com/articles/introduction-to-rdfa/

dmihalovic @ July 21, 2009

A Completely Unscientific (Yet Accurate) Look at Social Sites

Daily News Comments (1)

Some fun for the gang today. We take this moment to depart from Forrester research to focus on some “real world” stats on social site usage. Now this is great segmentation!

A Completely Unscientific (Yet Accurate) Look at Social Sites

dmihalovic @ February 26, 2009